TSC Seguridad Privada: Google Ads
I ran Google Ads for a private security company in Toluca, Mexico. They brought in 202 leads, and contracts signed with those leads topped MX$8 million.
Ismael Silvero · Marketing, sales, and software
A click means nothing if nobody buys afterward.
I work in marketing and sales. I run the commercial side of a private security company in Mexico, and for other businesses I make Google and Meta campaigns, brands, websites, apps, and AI tools.
- 272xin contracts for every peso spent on Google Ads
- MX$8M+in contracts signed with the leads from one MX$30k campaign
- 21projects in Mexico, the United States, Switzerland, and Cuba
Services
How I can help
Google and Meta ads
Search and messaging campaigns that bring in customers. I measure them all the way to the sale, not just to the click, and tell you what worked and what did not.
Brand, web, and apps
Logo, identity, website, or app. From the first sketch to the thing your customers use, in Spanish and in English.
Sales and AI
Sorting out how your team answers, quotes, and follows up, with AI tools where they really save time.
Results
Numbers from my case studies
272x
for every peso spent on a Google Ads campaign, a security company signed 272 pesos in contracts.
MX$8M+
in contracts signed with the 202 leads from that campaign, which cost MX$29,665.
48%3%
junk WhatsApp conversations, after measuring and changing a Meta Ads campaign.
How I work
I tell you what I measured, what I changed, what happened, and what I still cannot prove.
That is how my case studies are written. If a number does not separate what the ad did from what the salesperson did, I say so.
Case studies
A few projects
TSC Seguridad Privada: SEO
I worked on SEO for a private security company in Toluca, Mexico, so people find it on Google without relying only on paid ads.
Apolo Insurance
Apolo Insurance sells health insurance to Hispanics in Florida. I made its logo, brand guide, business cards, landing page and social media videos.
Autism 911
Autism 911 helps doctors in Florida handle Medicaid cases for children with autism. I designed its app for doctors and its social media for families.
GYB Connect
GYB Connect processes card payments for US businesses and has its own card terminals. I designed its brand, its website and its dashboard.
Engadi / Heromatic
I designed the touchscreen that controls the mixing of soils and chemicals in Engadi Costa Farm's greenhouses, along with its icons and device mockups.
Heromatic
Heromatic is an industrial automation company. I created its name, its brand, its website and its social media banners.
Evemundo
Evemundo is a social network for Latin dance events in Bern, Switzerland. I made its app, its dance teacher directory and its brand.
My product
WhisperAll
An AI work notebook. You record a meeting or dictate an idea while you walk, and WhisperAll turns it into text, summarizes it, and pulls out the tasks.
About
I am Ismael Silvero.
My full name is Ismael López-Silvero Guimarais. At work I sign as Silvero. I have used AI since GPT-3, and I turn what I learn with it into tools that help teams sell better.
Tell me about your project.
Write to me with what your business sells, what you want to achieve, and by when.
ismaelguimarais@gmail.com