Apolo Insurance
Florida, USA
Apolo Insurance sells health insurance to Hispanics in Florida. I made its logo, brand guide, business cards, landing page and social media videos.
What they needed
Dozens of insurance companies in Florida go after Hispanic customers, and people tend to trust someone who speaks their language and gets them. Apolo needed a brand that felt close to that community and still looked professional. The work landed in the middle of ObamaCare enrollment season, which was the biggest opportunity at the time.
What I did
I designed the logo, a winged "A" in navy blue, and the brand guide. The business cards carry the logo and phone numbers on the front, and on the back the five kinds of insurance they offer, drawn as custom icons. The landing page has a countdown for booking a consultation, service carousels, testimonials and a contact form that goes to WhatsApp. I also produced animated vertical ads and posts set to Latin music.
What came out of it
Apolo had no online presence before this. I delivered the logo, the brand guide, the business cards, the landing page and the social media videos.
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