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Cuatro Caminos
Cuba
4 Caminos is a creative production company in Cuba. I made its social media content, in magenta with illustrations, so people could spot it at a glance.
What they needed
Internet access in Cuba is limited. Every post from @4caminosprod had to be worth the data people spent to see it, with strong visuals and real interaction.
What I did
I set a post style in bold magenta with flat illustration. I made pieces with artists painting, bicycles, augmented reality, prize trivia and holiday greetings. The goal was for people to recognize the account while scrolling, without reading the name.
What came out of it
I delivered the visual style for its posts and the social media pieces made in that style.
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