NA Incometax
NA Incometax prepares taxes for Hispanics in the US. I designed Instagram carousels that open with the problem and close with their service.
What they needed
A carousel about taxes had to grab the attention of Hispanics in the US on Instagram, where it competes with memes, videos and everything else the algorithm puts in front of them.
What I did
I built each carousel in four slides. The first asks about the problem: "Do you feel lost preparing your TAXES?" The second gives a figure: "77% of taxpayers prefer a professional." The third presents the service and the fourth asks people to get in touch. The design uses navy with a red diagonal to add a sense of urgency.
What came out of it
I delivered the carousel series, ready for Instagram, all built on the same four-slide structure.
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