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Milenio Smile
Miami, USA
Milenio Smile is a dental clinic in Miami that speaks to the Cuban community. I built its video ads around a jingle the client made up.
What they needed
Milenio Smile wanted to stand out among Miami's dental clinics and reach the Cuban community. Generic advertising does not work with that audience, because people there spot anything manufactured right away.
What I did
The client kept humming a jingle they had made up on the spot, and it sounded real. I put it at the center of the vertical video ads, with supporting photos that kept the clinic's warm, Cuban tone.
What came out of it
I delivered the vertical video ads built on the jingle and the photo pieces that go with them.
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