El Redentor
El Redentor is a clinic for the Hispanic community. I made its brand colors, covers and social posts built around its motto, "In healing hands."
What they needed
The clinic wanted a fresh online image. Healthcare brands often get stuck at one end. If they look cold, they seem professional but keep people at a distance. If they look warm, they feel welcoming but less credible. El Redentor needed both, just as its motto "In healing hands" says.
What I did
I set the brand colors: clinical green, white and purple. I used the word "BIEN" (Spanish for "well") repeated as a background pattern. I made the Facebook and Google Business Profile covers, square posts, stories, weekend discount pieces and a medical infographic, all in the same style.
What came out of it
I delivered the color palette, the "BIEN" background pattern, the Facebook and Google covers and the social media pieces.
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